Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

ITA: A song comes to life

Client

Indigenous Travel Alberta (ITA) and Explore Edmonton (EE)

Deliverables

Interactive Content

Year

March to April, 2023

Overview

ITA and EE came together with the goal of promoting Indigenous tourism experiences in and around Edmonton, Alberta. The primary goal was to raise awareness and consideration among their target audience.

The Challenge

ITA and EE came together with the goal of promoting Indigenous tourism experiences in and around Edmonton, Alberta. The primary goal was to raise awareness and consideration among their target audience.

The Idea

ITA and EE came together with the goal of promoting Indigenous tourism experiences in and around Edmonton, Alberta. The primary goal was to raise awareness and consideration among their target audience.