Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

GreenShield: Bridging the gap

Client

GreenShield

Deliverables

Sponsor content, paid post and event

Year

November to December, 2023

Overview

The pandemic put mental health in the spotlight, leaving employers scrambling to fill the gaps in accessible support. GreenShield stepped up to show businesses how they could play a pivotal role in improving mental health outcomes. The challenge? Raise awareness about GreenShield’s integrated health solutions while inspiring employers to take action.

The Challenge

The pandemic put mental health in the spotlight, leaving employers scrambling to fill the gaps in accessible support. GreenShield stepped up to show businesses how they could play a pivotal role in improving mental health outcomes. The challenge? Raise awareness about GreenShield’s integrated health solutions while inspiring employers to take action.

The Idea

The pandemic put mental health in the spotlight, leaving employers scrambling to fill the gaps in accessible support. GreenShield stepped up to show businesses how they could play a pivotal role in improving mental health outcomes. The challenge? Raise awareness about GreenShield’s integrated health solutions while inspiring employers to take action.