Dive into the innovative world of workplace wellness with GreenShield as they champion mental health through their 'Bridging the Gap' campaign. Experience how GreenShield is transforming employee health benefits with tailored digital solutions and integrated services, spotlighting their commitment to enhancing mental health outcomes across businesses.
Client
GreenShield
Deliverables
Sponsor content, paid post and event
Year
November to December, 2023
Preview
Project Link
Takeaways: The "Bridging the Gap" campaign exceeded its main objectives by effectively raising awareness and driving engagement among target businesses. GreenShield's focused narrative on mental health solutions and proactive employer roles captured the attention of a broad spectrum of industries, demonstrating the universal need for such services. By incorporating diverse content forms—articles, interviews, and virtual events—the campaign offered multiple engagement points, catering to different preferences and learning styles. This approach allowed participants to interact with the content in ways that resonated best with them, enhancing both reach and impact.