Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Kia: Where electric dreams meet reality

Client

Kia Canada

Deliverables

Sponsor content, custom photography

Year

2024

Overview

Kia set out to introduce Canadian audiences to the EV9, the first mass-market all-electric three-row SUV. The mission? Highlight how the EV9’s bold design, sustainable materials and practical features make it the ultimate choice for modern families looking for a stylish, eco-friendly ride. The challenge was blending these elements into a compelling narrative that appealed to both hearts and minds.

The Challenge

Kia set out to introduce Canadian audiences to the EV9, the first mass-market all-electric three-row SUV. The mission? Highlight how the EV9’s bold design, sustainable materials and practical features make it the ultimate choice for modern families looking for a stylish, eco-friendly ride. The challenge was blending these elements into a compelling narrative that appealed to both hearts and minds.

The Idea

Kia set out to introduce Canadian audiences to the EV9, the first mass-market all-electric three-row SUV. The mission? Highlight how the EV9’s bold design, sustainable materials and practical features make it the ultimate choice for modern families looking for a stylish, eco-friendly ride. The challenge was blending these elements into a compelling narrative that appealed to both hearts and minds.