Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Sorel: Stylish comfort for all conditions

Client

Sorel

Deliverables

Sponsor content, high-end photography

Year

2024

Overview

How do you take a versatile, stylish footwear brand and make it the MVP of all-weather fashion? The goal was simple: show off the brand's boots as the perfect mix of form and function, grab attention and drive clicks.

The Challenge

How do you take a versatile, stylish footwear brand and make it the MVP of all-weather fashion? The goal was simple: show off the brand's boots as the perfect mix of form and function, grab attention and drive clicks.

The Idea

How do you take a versatile, stylish footwear brand and make it the MVP of all-weather fashion? The goal was simple: show off the brand's boots as the perfect mix of form and function, grab attention and drive clicks.