Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.
Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.
Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.
A French dispatch from Cannes Lions 2026 and more
Dulce Rosales
·
Between FIFA World Cup excitement, Cannes Lions, Pride and a mid-week Canada Day it was a busy start to summer! Here’s our monthly newsletter updating you on all the things going on at the Globe Content Studio.
Behind the Scenes
Cannes Lions International Festival of Creativity 2026 took place in the French Riviera June 22 to 26, and our Director, Sean Stanleigh, attended for the first time! In a new column for the International News Media Association, Sean recaps his top takeaways from the biggest gathering of advertisers and marketers on the planet.
INMA: Sports marketing, AI — with a dose of FOMO — take centre stage at Cannes
“Wow, is it ever hot” was, by far, the most overused phrase at the 2026 Cannes Lions International Festival of Creativity. It was a verbal launching pad for most of the week’s sessions, timed precisely to match the heat dome that settled across Europe in late June.
Did it deter any of the thousands of attendees? It did not. There were plenty of electric mini-fans (a popular swag item) and fold-out paper fans among the crowds.
As a first-time attendee, my biggest challenge was suppressing FOMO (fear of missing out). There were so many speakers, across so many venues, hosted by so many brands, it was a huge challenge to achieve scheduling satisfaction. You had to pick your spots, and take comfort in your wins.
Sean also wrote another insightful recap of his first Cannes Lions experience for the Globe Media Group, you’re going to want to read it here.
#TrendingTopic
“Search Isn’t Dying. Consumer Discovery Is Expanding.” There’s a lot of talk about SEO/GEO/AEO (Old-McDonald-had-a-farm-E-I-E-I-O…) these days and lots read about on the subject. Razorfish posted an article about Search and consumer trends, and how it might not be all doom and gloom. Take a read and get a better understanding of how AI might be changing discovery.
What we've been working on
Get inspired and take a peek at some new content campaigns we’ve been working on.
🔴🟠 Future in Focus: Agentic Commerce. The first of a four-part multimedia series with Mastercard. Check out the first video and article and get a 101 on agentic commerce in Canada.
💻 What tech do you need for back-to-school? This bank account lets you choose. Who says back to school can’t be fun? For this article we created an interactive quiz to introduce you to the perks that come with this student bank account.
🧴This skincare line is leveraging longevity science in ways no other products have. Lancôme continues to innovate and we dive into the science behind their new Absolue Longevity MD skincare line.
🌊 “Truly captivating”: Inside Cirque du Soleil’s LUZIA where water takes centre stage. Cirque du Soleil is coming soon to a city near you! We’ve bottled up the spectacle and magic of this new production and weave it through a behind-the-scenes look on this designed article.
As seen in our Slack channel
🏟️ Dig deep into soccer history with the latest episodes of Pitch and Power, a new podcast that looks at eight moments that changed soccer and rattled the wider world.
💼 Canada’s Best Managed Companies of 2026 have been announced. Take a look at the new and returning winners.
Want to work with us?
Send us a message at GCS@globeandmail.com
Studio Vibes is a newsletter inspired by Globe Content Studio's day-to-day life, written and produced by Dulce Rosales. Subscribe for an inside look at our approach to storytelling, access to top industry insights and the latest in content marketing. You can reach the Studio at GCS@globeandmail.com.
Between FIFA World Cup excitement, Cannes Lions, Pride and a mid-week Canada Day it was a busy start to summer! Here’s our monthly newsletter updating you on all the things going on at the Globe Content Studio.
Behind the Scenes
Cannes Lions International Festival of Creativity 2026 took place in the French Riviera June 22 to 26, and our Director, Sean Stanleigh, attended for the first time! In a new column for the International News Media Association, Sean recaps his top takeaways from the biggest gathering of advertisers and marketers on the planet.
INMA: Sports marketing, AI — with a dose of FOMO — take centre stage at Cannes
“Wow, is it ever hot” was, by far, the most overused phrase at the 2026 Cannes Lions International Festival of Creativity. It was a verbal launching pad for most of the week’s sessions, timed precisely to match the heat dome that settled across Europe in late June.
Did it deter any of the thousands of attendees? It did not. There were plenty of electric mini-fans (a popular swag item) and fold-out paper fans among the crowds.
As a first-time attendee, my biggest challenge was suppressing FOMO (fear of missing out). There were so many speakers, across so many venues, hosted by so many brands, it was a huge challenge to achieve scheduling satisfaction. You had to pick your spots, and take comfort in your wins.
Sean also wrote another insightful recap of his first Cannes Lions experience for the Globe Media Group, you’re going to want to read it here.
#TrendingTopic
“Search Isn’t Dying. Consumer Discovery Is Expanding.” There’s a lot of talk about SEO/GEO/AEO (Old-McDonald-had-a-farm-E-I-E-I-O…) these days and lots read about on the subject. Razorfish posted an article about Search and consumer trends, and how it might not be all doom and gloom. Take a read and get a better understanding of how AI might be changing discovery.
What we've been working on
Get inspired and take a peek at some new content campaigns we’ve been working on.
🔴🟠 Future in Focus: Agentic Commerce. The first of a four-part multimedia series with Mastercard. Check out the first video and article and get a 101 on agentic commerce in Canada.
💻 What tech do you need for back-to-school? This bank account lets you choose. Who says back to school can’t be fun? For this article we created an interactive quiz to introduce you to the perks that come with this student bank account.
🧴This skincare line is leveraging longevity science in ways no other products have. Lancôme continues to innovate and we dive into the science behind their new Absolue Longevity MD skincare line.
🌊 “Truly captivating”: Inside Cirque du Soleil’s LUZIA where water takes centre stage. Cirque du Soleil is coming soon to a city near you! We’ve bottled up the spectacle and magic of this new production and weave it through a behind-the-scenes look on this designed article.
As seen in our Slack channel
🏟️ Dig deep into soccer history with the latest episodes of Pitch and Power, a new podcast that looks at eight moments that changed soccer and rattled the wider world.
💼 Canada’s Best Managed Companies of 2026 have been announced. Take a look at the new and returning winners.
Want to work with us?
Send us a message at GCS@globeandmail.com
Studio Vibes is a newsletter inspired by Globe Content Studio's day-to-day life, written and produced by Dulce Rosales. Subscribe for an inside look at our approach to storytelling, access to top industry insights and the latest in content marketing. You can reach the Studio at GCS@globeandmail.com.
Between FIFA World Cup excitement, Cannes Lions, Pride and a mid-week Canada Day it was a busy start to summer! Here’s our monthly newsletter updating you on all the things going on at the Globe Content Studio.
Behind the Scenes
Cannes Lions International Festival of Creativity 2026 took place in the French Riviera June 22 to 26, and our Director, Sean Stanleigh, attended for the first time! In a new column for the International News Media Association, Sean recaps his top takeaways from the biggest gathering of advertisers and marketers on the planet.
INMA: Sports marketing, AI — with a dose of FOMO — take centre stage at Cannes
“Wow, is it ever hot” was, by far, the most overused phrase at the 2026 Cannes Lions International Festival of Creativity. It was a verbal launching pad for most of the week’s sessions, timed precisely to match the heat dome that settled across Europe in late June.
Did it deter any of the thousands of attendees? It did not. There were plenty of electric mini-fans (a popular swag item) and fold-out paper fans among the crowds.
As a first-time attendee, my biggest challenge was suppressing FOMO (fear of missing out). There were so many speakers, across so many venues, hosted by so many brands, it was a huge challenge to achieve scheduling satisfaction. You had to pick your spots, and take comfort in your wins.
Sean also wrote another insightful recap of his first Cannes Lions experience for the Globe Media Group, you’re going to want to read it here.
#TrendingTopic
“Search Isn’t Dying. Consumer Discovery Is Expanding.” There’s a lot of talk about SEO/GEO/AEO (Old-McDonald-had-a-farm-E-I-E-I-O…) these days and lots read about on the subject. Razorfish posted an article about Search and consumer trends, and how it might not be all doom and gloom. Take a read and get a better understanding of how AI might be changing discovery.
What we've been working on
Get inspired and take a peek at some new content campaigns we’ve been working on.
🔴🟠 Future in Focus: Agentic Commerce. The first of a four-part multimedia series with Mastercard. Check out the first video and article and get a 101 on agentic commerce in Canada.
💻 What tech do you need for back-to-school? This bank account lets you choose. Who says back to school can’t be fun? For this article we created an interactive quiz to introduce you to the perks that come with this student bank account.
🧴This skincare line is leveraging longevity science in ways no other products have. Lancôme continues to innovate and we dive into the science behind their new Absolue Longevity MD skincare line.
🌊 “Truly captivating”: Inside Cirque du Soleil’s LUZIA where water takes centre stage. Cirque du Soleil is coming soon to a city near you! We’ve bottled up the spectacle and magic of this new production and weave it through a behind-the-scenes look on this designed article.
As seen in our Slack channel
🏟️ Dig deep into soccer history with the latest episodes of Pitch and Power, a new podcast that looks at eight moments that changed soccer and rattled the wider world.
💼 Canada’s Best Managed Companies of 2026 have been announced. Take a look at the new and returning winners.
Want to work with us?
Send us a message at GCS@globeandmail.com
Studio Vibes is a newsletter inspired by Globe Content Studio's day-to-day life, written and produced by Dulce Rosales. Subscribe for an inside look at our approach to storytelling, access to top industry insights and the latest in content marketing. You can reach the Studio at GCS@globeandmail.com.
