Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Walmart: A force for good

Client

Walmart Canada

Deliverables

Article and Infographic

Year

October to December, 2023

Overview

How do you take pages of economic data and make it compelling? Walmart Canada wanted to showcase its contributions to Canada’s growth and sustainability from 2018–2021, proving its role as a key player in the country’s economic and social fabric. The challenge? Transforming dry, complex numbers into an engaging story that resonates with both decision-makers and everyday Canadians.

The Challenge

How do you take pages of economic data and make it compelling? Walmart Canada wanted to showcase its contributions to Canada’s growth and sustainability from 2018–2021, proving its role as a key player in the country’s economic and social fabric. The challenge? Transforming dry, complex numbers into an engaging story that resonates with both decision-makers and everyday Canadians.

The Idea

How do you take pages of economic data and make it compelling? Walmart Canada wanted to showcase its contributions to Canada’s growth and sustainability from 2018–2021, proving its role as a key player in the country’s economic and social fabric. The challenge? Transforming dry, complex numbers into an engaging story that resonates with both decision-makers and everyday Canadians.