Discover how Workday is reshaping the landscape of enterprise software with its comprehensive campaign on The Globe and Mail
Client
Workday
Deliverables
Thematic editorial in print and digital, sponsor content, paid posts and brand lift study
Year
2024
Preview
Project Link
Workday tailored its content to address the specific challenges faced by CFOs and business leaders, establishing itself as a thought leader in the enterprise software space. The campaign effectively used both print and digital media to expand its reach and increase its impact. Additionally, by focusing on data-rich content, Workday appealed to its audience's interest in business development and innovation, ensuring the campaign was both relevant and engaging.