Athleta: Gifts that lift you up
Client
Athleta
Deliverables
Three-part custom articles and brand lift study
Year
2023
Preview
Overview
In 2023, Athleta set out to own the holiday season by doing what they do best—empowering women to move and thrive. The challenge? Cut through the clutter of a busy marketplace, resonate with their core audience and drive engagement and sales during the most competitive time of the year.
The Challenge
In 2023, Athleta set out to own the holiday season by doing what they do best—empowering women to move and thrive. The challenge? Cut through the clutter of a busy marketplace, resonate with their core audience and drive engagement and sales during the most competitive time of the year.
The Idea
In 2023, Athleta set out to own the holiday season by doing what they do best—empowering women to move and thrive. The challenge? Cut through the clutter of a busy marketplace, resonate with their core audience and drive engagement and sales during the most competitive time of the year.
