Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Marks: Winter boot success story

Client

Marks

Deliverables

Sponsor content, print and digital

Year

2023

Overview

Mark’s set out to become the go-to destination for winter boots in Canada, spotlighting its exclusive IceFX technology. The goal was clear: educate Canadians about this game-changing innovation, showcase the brand’s line of anti-slip boots, and reinforce Mark’s commitment to making life better for Canadians—one step at a time.

The Challenge

Mark’s set out to become the go-to destination for winter boots in Canada, spotlighting its exclusive IceFX technology. The goal was clear: educate Canadians about this game-changing innovation, showcase the brand’s line of anti-slip boots, and reinforce Mark’s commitment to making life better for Canadians—one step at a time.

The Idea

Mark’s set out to become the go-to destination for winter boots in Canada, spotlighting its exclusive IceFX technology. The goal was clear: educate Canadians about this game-changing innovation, showcase the brand’s line of anti-slip boots, and reinforce Mark’s commitment to making life better for Canadians—one step at a time.