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Winter boot success story

Winter boot success story

Winter boot success story

Discover how Mark's positioned itself as the ultimate destination for winter boots in Canada through storytelling that highlighted the company's line of anti-slip boots and its commitment to improving Canadian lives.

Client

Marks

Deliverables

Content Page

Year

2023

Preview

Project Link

Challenge:

Marks wanted to position itself as the ultimate destination for winter boots in Canada, highlighting its exclusive IceFX technology. The campaign sought to educate Canadians about this innovation, showcase Mark's line of anti-slip boots, and align with the brand's commitment to improving Canadian lives.

Solution:

We developed a custom layout Sponsor Content article hosted on The Globe and Mail's website with links to e-commerce. We amplified content through social media, targeted display ads and native ads and leveraged The Globe and Mail's Saturday print double-page spread (DPS) to extend the content's reach alongside brand ads. We also aligned with a 6-part thematic editorial series and secured exclusive brand ad surround for maximum visibility.

Results:

Mark's Winter Boot campaign delivered outstanding results:

  • Page views reached 729% of the target

  • Achieved a CTR 586.67% above industry benchmarks 

  • High engagement levels with time spent 7% over benchmark

Challenge:

Marks wanted to position itself as the ultimate destination for winter boots in Canada, highlighting its exclusive IceFX technology. The campaign sought to educate Canadians about this innovation, showcase Mark's line of anti-slip boots, and align with the brand's commitment to improving Canadian lives.

Challenge:

Marks wanted to position itself as the ultimate destination for winter boots in Canada, highlighting its exclusive IceFX technology. The campaign sought to educate Canadians about this innovation, showcase Mark's line of anti-slip boots, and align with the brand's commitment to improving Canadian lives.

Solution:

We developed a custom layout Sponsor Content article hosted on The Globe and Mail's website with links to e-commerce. We amplified content through social media, targeted display ads and native ads and leveraged The Globe and Mail's Saturday print double-page spread (DPS) to extend the content's reach alongside brand ads. We also aligned with a 6-part thematic editorial series and secured exclusive brand ad surround for maximum visibility.

Results:

Mark's Winter Boot campaign delivered outstanding results:

  • Page views reached 729% of the target

  • Achieved a CTR 586.67% above industry benchmarks 

  • High engagement levels with time spent 7% over benchmark

Takeaways: The mix of thematic editorial and sponsor content led to significant reach and engagement with the target audience. The evergreen nature of the article with strong traction can be re-promoted to capitalize on search interest.

A song comes to life

A song comes to life

A song comes to life

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