Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Globe Content Studio is the content-marketing division of The Globe and Mail, Canada's foremost news-media company.

Ottawa Tourism: On to Ottawa

Client

Ottawa Tourism

Deliverables

Sponsor content

Year

April to May 2024

Overview

Ottawa is setting its sights on becoming the go-to spot for urban escapes, combining vibrant culture, tasty cuisine and stunning outdoor spaces just a step away. The challenge? Shake off its under-the-radar status, cut through the noise of the travel market, and assert itself as a prime destination that truly comes alive in the summer.

The Challenge

Ottawa is setting its sights on becoming the go-to spot for urban escapes, combining vibrant culture, tasty cuisine and stunning outdoor spaces just a step away. The challenge? Shake off its under-the-radar status, cut through the noise of the travel market, and assert itself as a prime destination that truly comes alive in the summer.

The Idea

Ottawa is setting its sights on becoming the go-to spot for urban escapes, combining vibrant culture, tasty cuisine and stunning outdoor spaces just a step away. The challenge? Shake off its under-the-radar status, cut through the noise of the travel market, and assert itself as a prime destination that truly comes alive in the summer.