Work

Work

About

About

Blog

Blog

Work

Work

About

About

Blog

Blog

Work

Work

About

About

Blog

Blog

Making taxes less taxing

Making taxes less taxing

Making taxes less taxing

Explore how Intuit TurboTax transformed tax season with a content strategy featuring top-of-mind questions and answers, as well as advice tailored to newcomers to Canada.

Client

Intuit TurboTax

Deliverables

Content

Year

March to May 2023

Challenge:

TurboTax wanted to remind Canadians that it's more than just a DIY tax platform – it’s an online tax solution staffed with experts and easy-to-use tools that users can access any time to confidently navigate the challenges of tax season.

Solution:

The content strategy included a Sponsor Content series titled 'Top Tax Tips’ and a detailed article focusing on newcomers' tax filing. The series covered all sorts of tax-related topics, from how DIY investors should track their trades to why the Canada Revenue Agency (CRA) cares so much about your relationship status. Our newcomer Canadian-focused article specifically compared tax differences recent immigrants might encounter compared to their experiences in India, China, the U.S., and the Philippines.

Results:

Intuit TurboTax successfully engaged its audience with a well-executed content strategy, resulting in significant page views, cost efficiency and high user engagement during the tax season.


  • 4X the expected page views

  • CPV efficiency exceeding the plan by over 3X.

  • Surpassed the benchmark for average time spent on content by 9%, indicating strong audience engagement.

Challenge:

TurboTax wanted to remind Canadians that it's more than just a DIY tax platform – it’s an online tax solution staffed with experts and easy-to-use tools that users can access any time to confidently navigate the challenges of tax season.

Challenge:

TurboTax wanted to remind Canadians that it's more than just a DIY tax platform – it’s an online tax solution staffed with experts and easy-to-use tools that users can access any time to confidently navigate the challenges of tax season.

Solution:

The content strategy included a Sponsor Content series titled 'Top Tax Tips’ and a detailed article focusing on newcomers' tax filing. The series covered all sorts of tax-related topics, from how DIY investors should track their trades to why the Canada Revenue Agency (CRA) cares so much about your relationship status. Our newcomer Canadian-focused article specifically compared tax differences recent immigrants might encounter compared to their experiences in India, China, the U.S., and the Philippines.

Results:

Intuit TurboTax successfully engaged its audience with a well-executed content strategy, resulting in significant page views, cost efficiency and high user engagement during the tax season.


  • 4X the expected page views

  • CPV efficiency exceeding the plan by over 3X.

  • Surpassed the benchmark for average time spent on content by 9%, indicating strong audience engagement.

Takeaways: The specific angles and answers to top-of-mind questions during tax season made the storytelling feel like must-read content to our users, as though skipping an article could cost them key information that would directly translate to savings at tax time.

Marks

Marks

Marks

  • NEXT PROJECT

  • NEXT PROJECT

  • NEXT PROJECT